Real people. Real pipeline.
From invisible to influential. See how Maistro clients are building authority, opening conversations, and winning business on LinkedIn.
Andrew Millet BA MBA FCA
Director, Millet Audit
"Only three months in and we are making connections and getting our brand known. Maistro has been an excellent partner in developing our LinkedIn marketing presence. Their strategic approach, creativity and consistency have delivered tangible improvements in engagement and visibility. In particular, Paul's hands-on account management, responsiveness and proactive guidance have ensured the project runs smoothly and achieves its objectives."
Millet Audit is a London firm of Chartered Accountants specialising in audit, assurance and independent examination for companies, charities and trusts. Andrew chose the Pro plan for its named account manager. His campaigns reach charity finance directors, trustees and the accountancy firms that refer audit work. More than one in five people messaged replied, nearly three times our average, and his posts on Charity Commission thresholds and restricted funds gave those conversations a reason to start.
Connection Campaigns
| Campaign | Invited | Accepted | Replies |
|---|---|---|---|
| Charity & Finance Leaders - UK | 296 | 72 | 15 |
| Target Firms - Imported List | 360 | 69 | 13 |
| Active Accountants - UK | 125 | 46 | 10 |
| Nurture - Accounting Firms | 182 | - | 43 |
| Nurture - Charities & Non-Profits | 53 | - | 13 |
Conversations Opened
The founder of a trust and fiduciary firm offered an introduction so Millet Audit can quote for their clients' audits.
A partner at an accountancy firm replied by proposing a call at 2:30 the same afternoon.
The managing partner of an accounting firm asked to meet in person at Accountex in Manchester.
Sophia Harris
Chief Executive Officer, Contesto
"Our experience with Maistro has been nothing but positive. Since introducing the platform, we've seen incredible results in our online visibility and engagement. The AI-powered LinkedIn automation has made our marketing far more focused, consistent and effective. Paul and Elliot have also been extremely supportive throughout, and I would happily recommend Maistro to any business looking to strengthen its digital presence and achieve meaningful growth."
Contesto provides out-of-hours and 24/7 operational cover for UK care providers, handling rota breakdowns, safeguarding triage and urgent family calls under the client's own brand. Their buyers are registered managers and care business owners, a market that ignores generic outreach. Three months of targeted campaigns produced 250 new connections and 92 replies, at more than double our average reply rate, while her posts reached the same audience organically. Two of them passed 50,000 views each.
Connection Campaigns
| Campaign | Invited | Accepted | Replies |
|---|---|---|---|
| Home Healthcare Managers - UK | 461 | 111 | 19 |
| Care Managers - UK | 308 | 47 | 11 |
| Care Home Managers - UK | 142 | 48 | 15 |
| Homecare Agencies - National | 129 | 34 | 3 |
| Nurture - Existing Connections | 258 | - | 22 |
Top Performing Posts
"CQC inspectors increasingly request out-of-hours records as a first step during announced and unannounced inspections."
"A rota collapses at 10pm. One carer calls in sick, then another. The on-call manager is unreachable."
Zagam Hayat
Consultant Solicitor & Licensed Conveyancer, Nexa Law
"I previously spent almost £2,000 on a marketing agency to source referrers who manually completed a marketing outreach campaign, but without any successful results. However, after utilising the Maistro process I was able to obtain a referrer within 6 weeks! What the Maistro has achieved at a cost of £210 a marketing agency wasn't able to achieve at a cost of nearly £2,000. The Maistro is a truly amazing system and worth every single penny. The Maistro system combined with the input and support of a skilled account manager has improved my business for the better. I regret not coming across the Maistro before."
Zagam is a dual-qualified solicitor and licensed conveyancer at Nexa Law, specialising in commercial and residential property and property finance. His work arrives through referrers: auction houses, brokers and estate agents. Before Maistro he paid a marketing agency nearly £2,000 to find referrers by hand, and it found none. His campaigns target the directors and owners of UK property auction houses. Six weeks in, one of them accepted, replied, then phoned to ask for a solicitor to partner with. Five client files followed in the first week.
Connection Campaigns
| Campaign | Invited | Accepted | Replies |
|---|---|---|---|
| Property Directors - UK | 255 | 159 | 17 |
| Auction Directors - UK | 119 | 25 | 4 |
| Auction MDs & Owners - UK | 77 | 21 | 5 |
| Auction MDs & Owners - Refresh | 84 | 1 | 1 |
| Nurture - Existing Connections | 55 | - | 3 |
Conversations Opened
The owner of a property auction house accepted, replied, then phoned to ask for a solicitor to partner with. Five client files arrived in the first week.
Directors at two further auction houses and a property investment firm replied to the auctions campaign.
Stephen
Director - Cross-Border Litigation & Arbitration
"Over 100 connection requests off the back of one post that went out last week... the content was obviously good!"
A senior disputes lawyer specialising in international arbitration and enforcement. Started with under 60 connections and no LinkedIn presence. Within 90 days had 800+ targeted connections and a post reaching Finance Directors and in-house counsel across the UK generating over 100 inbound connection requests in a single week.
Connection Campaigns
| Campaign | Invited | Accepted | Replies |
|---|---|---|---|
| Finance Directors - UK | 144 | 52 | 11 |
| In-house Counsel - UK | 210 | 61 | 14 |
| Debt Recovery - UAE/UK | 180 | 58 | 9 |
| Insolvency Practitioners | 96 | 28 | 5 |
Richard
Founder - B2B Growth Advisory
"The big shift is that I'm no longer starting from zero every time a project ends. There's always something warming up in the background."
Connection Campaigns
| Campaign | Invited | Accepted | Replies |
|---|---|---|---|
| CEOs - B2B Tech, UK | 380 | 91 | 30 |
| Commercial Directors | 290 | 70 | 23 |
| Scale-up Founders | 180 | 43 | 14 |
James
Director - Wealth Management, Asian Markets
"I used to spend the first 30 minutes of every meeting explaining why Asian markets aren't as risky as people assume. Now they come in already convinced. The conversation starts in a completely different place."
Connection Campaigns
| Campaign | Invited | Accepted | Replies |
|---|---|---|---|
| Entrepreneurs - London & SE | 310 | 84 | 28 |
| Family Office Principals | 195 | 53 | 17 |
| Senior Finance - International | 140 | 38 | 13 |
Hamish
Principal - Organisational Change & Transformation
"The referrals haven't stopped - but now they're supplemented by people who found me through content. That's a fundamentally different and much more scalable model."
Connection Campaigns
| Campaign | Invited | Accepted | Replies |
|---|---|---|---|
| HR Directors - Mid-Market UK | 420 | 97 | 29 |
| COOs - 100-1,000 Employees | 350 | 81 | 24 |
| CEOs - Digital Transformation | 260 | 60 | 18 |
| Nurture - Existing Connections | 780 | - | 242 |
Robbie
Founder - Managed Cyber Security Services
"We're winning business now from people who've been reading my posts for two or three months. They come in saying 'you clearly get it' - and that's half the sale done before I've opened my mouth."
Connection Campaigns
| Campaign | Invited | Accepted | Replies |
|---|---|---|---|
| IT Managers - NW England | 290 | 75 | 26 |
| Ops Directors - 50-500 Employees | 340 | 89 | 30 |
| Finance Directors - Cyber Risk | 220 | 57 | 19 |
| National - SME Decision-Makers | 95 | 25 | 8 |
David
Managing Director - Data Cabling & Network Infrastructure
"We've always done great work. Now people outside Birmingham actually know we exist."
Connection Campaigns
| Campaign | Invited | Accepted | Replies |
|---|---|---|---|
| Facilities Managers - Midlands | 360 | 79 | 29 |
| IT Managers - Commercial Property | 410 | 90 | 33 |
| Project Managers - Fit-Out UK | 265 | 58 | 21 |
| Main Contractors - National | 110 | 24 | 9 |
Jessica
Founder - Global Brand Strategy
"I spent years helping brands show up properly in the world. It turns out the same principles apply to people. I just needed a system to actually do it."
Connection Campaigns
| Campaign | Invited | Accepted | Replies |
|---|---|---|---|
| Founders - Consumer & Lifestyle | 350 | 102 | 35 |
| CMOs - International Expansion | 280 | 81 | 28 |
| Brand Directors - Luxury | 240 | 70 | 24 |
| Scale-up Founders - US/APAC | 130 | 38 | 13 |
What clients say.
"What Maistro achieved for £210, a marketing agency wasn't able to achieve for nearly £2,000."
"Maistro has been an excellent partner in developing our LinkedIn marketing presence."
"The AI-powered LinkedIn automation has made our marketing far more focused, consistent and effective."
"For the first time, my pipeline feels predictable. The feast-or-famine anxiety has gone, replaced by a calm, repeatable system."
"Within a month I was being tagged for my take in industry threads. I feel part of the conversation, not shouting into the void."
"I've stopped feeling guilty about inconsistency. The rhythm is simple, the results are steady, and I'm actually proud of what I'm posting."
"The AI drafts sounded like me... just sharper. It's my voice, only clearer, with the proof and specificity clients care about."
"I'm selling by teaching. Prospects thank me for the content and then ask for a call. It feels aligned with my values."
"Maistro saves me a full day every week on LinkedIn outreach. I'm consistently reaching the right people and conversations are turning into calls."
Ready to see what your results could look like?
Get your free LinkedIn pipeline plan. We'll analyse your business and show you exactly what Maistro would do before you spend a penny.