Invisible to Impactful
The LinkedIn Playbook for B2B Leaders
How to get noticed, build trust and fuel business growth
by Elliot Zissman
Are you the best-kept secret in your industry?
You've built expertise, delivered results, and grown a successful business.
But while you're solving problems and serving clients, competitors with less experience are winning the deals, speaking at conferences, and getting quoted in trade publications. The brutal truth: invisible expertise is worthless expertise.
In today's B2B landscape, 75% of buyers research vendors on social media before making purchasing decisions.
If they can't find you - or worse, if what they find is underwhelming - you've lost before the conversation starts.
"Invisible to impactful" is the definitive guide for B2B leaders ready to transform from best-kept secret to recognised industry authority.
Inside, you'll discover:
• Why your business brand isn't enough (and how executive presence amplifies everything)
• The LinkedIn strategies that generate 80% of B2B social media leads
• The 40/40/20 content formula that builds authority without feeling salesy
• How to use AI to scale your thought leadership without losing authenticity
• Video techniques that accelerate trust-building (using just your smartphone)
• The measurement framework that tracks business impact, not vanity metrics
• A proven 90-day action plan that creates sustainable momentum
This isn't about becoming a social media influencer. It's about strategic personal branding that opens doors, accelerates deals, and creates opportunities.
Order your free copy here
Whether you're a scale-up founder, sales leader, or subject matter expert, this book provides the frameworks, strategies, and step-by-step guidance to build executive presence that matches your business ambitions.
Your expertise deserves to be seen. Your insights deserve to be heard. Your business deserves to grow beyond your immediate network.
The competitive advantage window is open, but it won't stay that way forever.
Transform from invisible expert to impactful authority. Your journey starts now.
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